Forward Danny McEvoy looks for an opening against an Ottawa defender Saturday night at White Auditorium. The Hornets will face Turman at 7:30 p.m. Dec. 28 at Emporia. Kellen Jenkins/The Bulletin.
The Emporia State men’s basketball team punished the Ottawa Braves Saturday night, 101-57. The win snapped the Hornets’ three-game slide and marked the end of non-conference play.
Junior forward Adam Holthaus, who got the starting nod over senior center Doug Moore, scored the first points on the night on an easy dump pass into the post. The Hornets took a five point lead with over 16:30 to go with a play by senior guard Dustin Andrews, hustling down the court and making an easy layup and taking the score to 8-3.
At the first media timeout, ESU still held onto a small lead at 13-8 with 14:49 left in the half.
Freshman guard Taylor Euler hit a three-pointer with just over 10 minutes to play, giving the Hornets a 12 point advantage, 22-10. With seven minutes to go, Euler stole the ball and took it the distance, giving the Hornets an easy two – on the ensuing Braves possession, senior guard Tim Niles would do the same, which saw the Hornets lead increase to 20 at 34-14.
Prior to the final media timeout of the half, poor shooting and lackluster defense by Emporia State led to four straight points for the Braves and no points for the Hornets, which brought the score to 37-21 still in favor of ESU.
Euler hit another trey right out of the timeout, his third of the half, giving the Hornet lead even more of a cushion at 40-23 with just under four minutes to play.
Guard Tim Niles loses his Ottawa defender Saturday night at White Auditorium. Kellen Jenkins/The Bulletin.
The Braves, showing their ability to persevere, went on a 7-0 run and brought the score to 45-32 which was capped by an ESU timeout. Ottawa continued to show up on offense, hitting a contested jump shot off of an inbounds play with under a minute to play in the half.
The first half of the contest ended on a drive to the basket by Niles – Niles would come up short with the shot and the Hornets would go into the locker room with the lead, 46-34.
Holthaus, among others, was not pleased with the Hornets’ performance late in the half.
“We just had to sit back and play defense,” Holthaus said. “We weren’t playing good defense and we weren’t playing aggressive enough on the defensive end. Once we did that, the offense came.”
Holthaus also said that Head Coach David Moe was not too happy with the poor performance in the final minutes of the first half.
“He let us know that we weren’t being aggressive,” Holthaus said. “He told us that we had to come out and play hard.”
Guard Taylor Euler breaks for the inside Saturday night when the Hornets faced the Braves at White Auditorium. Kellen Jenkins/The Bulletin
Euler said he would have liked to see more of a complete effort from the team.
“One of the things we talked about at halftime is that we just have to compete for 40 minutes,” Euler said. “We can’t back down. We can’t get punk’d…we have to come out strong, and we can’t back down from anybody. I thought that we kind of rested towards the end of the first half.”
Moe noted how important Ottawa’s late push was – and not just for the Braves.
“Ottawa got away with being physical and making a little run on us, and I though it was a great lesson for us coming in at halftime,” Moe said. “I thought the second half we got aggressive and we realized that you’ve got to respond in the right way, and we’re going to see that a lot in our league. I think it’s happened to us in the past, you know we probably backed down against Western (Missouri), and hopefully that’ll never happen again.”
Guard Matt Boswell pushes back an Ottawa defender Saturday night at White Auditorium. Kellen Jenkins/The Bulletin.
To start the second half, Euler hit yet another three-pointer. Niles would also connect from beyond the arc, giving the Hornets a quick six points right out of the half.
Junior guard Matt Boswell became the third straight player for the Hornets to hit a three-pointer out of the half, sinking it with over 17:00 left in the half, which brought the score to 55-36 in favor of ESU.
With 13:33 left to play, Andrews drove to the basket and made the shot while also getting fouled – the charity point was made and the Hornets saw a definitive advantage at 68-42.
A timeout on the floor with 9:37 to go saw the Hornets command a 30-point lead over the Braves, 76-46. The rest of the contest was uneventful, with Emporia State increasing their lead to an astounding 44, as the game came to a close, 101-57.
Euler and Niles led the Hornets in scoring with 19 apiece, while four additional Hornets scored in double figures. Andrews led the team in rebounding with seven, and senior guard Jordan Stout added six assists.
After a nine day break for the holidays, the Hornets will be back in action against Truman. Tipoff is scheduled for 7:30 p.m. Dec. 28 in Emporia.
Spin-offs for kids aren’t all child’s play. (children’s magazines)
Folio: the Magazine for Magazine Management January 1, 1993 | Manly, Lorne For years, magazine publishers have attempted to latch on to the baby-boomers’ disposable income with upscale magazines catering to their special interests. As terms like “cocooning” and “nesting” entered the lexicon, publishers tried parenting and family titles. Now, they’re going after the boomers’ kids.
Five years ago, 81 magazines were directed at kids. Today, there are more than 150. And a growing number of these launches are the offspring of existing adult titles. Times Mirror has spun off a test issue of PS4Kids from Popular Science, and is likely to produce a stand-alone prototype of Field & Stream Jr. next fall; Outside Kids, a joint venture of Mariah Publishing and Welsh Publishing, makes its debut in May; Disney Publishing is shooting for an early 1994 launch of Discover for Kids; and a special edition of Money for Kids this spring may lead to an annual magazine. newnfluniformsnow.com new nfl uniforms
The main reason: demographics. Publishers are eyeing a market of 32.8 million kids between the ages of four and 12 that represents 13 percent of the population. These children controlled an estimated $14.4 billion in 1991–up 82 percent from 1989–and influence household-spending decisions of about $182 billion a year, according to James McNeal, a professor of marketing at Texas A&M University.
Extending an existing franchise is less expensive than launching a new magazine. And the junior versions can be a cost-effective method of building brand awareness. “People are beginning to realize kids can be loyal to things,” says Nina Link, senior vice president and publisher of Children’s Television Workshop. “It’s a way to graduate them to the parent magazine.” No kidding around But companies expecting an easy editorial transition to a revenue windfall are in for a shock. “In kids’ magazines, there are no formulas,” says Lynn Lehmkuhl, publisher of the two-year-old Disney Adventures. “You need a subject that is hot enough to attract kids and has enough life to keep a magazine going.” And although this large, affluent audience would seem a natural attraction for advertisers, print consistently loses out to television. “Print hasn’t got the excitement TV offers to children,” says Stuart Cox, media director in the London office of McCann-Erickson. But the declining ratings of kids’ TV shows offers print an opportunity to siphon off some of the nearly $500 million advertisers spent on kids’ TV in 1991.
Editors entering the field must learn that interactivity is key. “Kids like to feel they’re part of the magazine,” says Craig Neff, managing editor of the four-year-old Sports Illustrated for Kids, the first for-profit, spin-off entry. (Zillions–Consumer Reports for Kids and National Geographic World are older, but both are non-profit.) SI for Kids, for example, has quizzes, asks kids to design new NFL uniforms and invites readers to submit their own stories. web site new nfl uniforms
The payoff, however, must be immediate. An early version of PS4Kids contained museum listings and a calendar, but the feature was yanked after testing. “We had this idea that as adults, we should provide this service,” says Fred Abatemarco, editor in chief of PS4Kids and Popular Science. “The kids had no concept of it.” Stories and sentences should be short, broken up with illustrations, photographs and graphs. Editors should target articles to varied age groups, not aim for some middle ground. Kids between eight and 14 differ tremendously in their interests, and if the magazine caters to 11-year-olds, “then you’re nothing to anyone,” says Lehmkuhl.
Magazines must also appeal across gender lines. “Boys will rarely read stories about girls, like a fiction piece with a female illustration,” says Neff. So SI for Kids portrays girls playing sports.
And publishers must rethink their ad-sales approach. “You have to avoid too many bureaucratic levels, because you won’t have a 50 percent revenue stream coming from advertising,” says Link.
But a separate sales staff is needed to serve the spin-off magazine, says Francis Pandolfi, president of Times Mirror Magazines. Not only are the advertisers likely to be different from those of the parent magazine, but salespeople will need to prove that print is an effective selling tool.
Getting it out there Traditional circulation models must be altered as well. Newsstand testing is virtually impossible. “You have to get in front of kids’ faces,” says Steve Greenberger, vice president and director of print media at Grey Advertising. Publishers could sponsor TV programs, or do cross-promotions in family-style restaurants, Greenberger suggests. SI for Kids uses 800-number commercials directed at parents to gain subscribers.
Magazine companies can also use their databases to locate subscribers with kids. Popular Science has 1.8 million subscribers, about 22 percent of whom have children. Distribution through school is another component. About 15 percent of CTW’s circulation comes through sign-up sheets sent home by teachers or through Quality School plans, where kids sell magazines to raise money for school programs.
Manly, Lorne
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