Sarah Johnson was featured in the T-Mobile ad.
In a local T-Mobile advertisement, Corky appeared with Emporia State cheerleaders and coaches, an arrangement which ESU Athletics say is mutually valuable for the business and university.
“That is what corporate partnerships are, beneficial to both parties,” said Kent Weiser, athletic director. “If we are not driving business to their store, they are not going to advertise with us.”
The ad showed Corky in the T-Mobile store, ending with head football coach Garin Higgins in Welch Stadium with Hornet cheerleaders, endorsing T-Mobile and encouraging attendance at games. The commercial was updated for the basketball season with a version featuring men’s head basketball coach Shaun Vandiver and women’s coach Jory Collins.
While NCAA rules prohibit athletes from endorsing products, no rules were broken since cheerleaders are not considered athletes under Title IX in the NCAA manual.
But some disagree and say cheerleaders are, in fact, athletes.
“I definitely consider cheerleaders athletes – other athletes lift weights, we lift people,” said Mallory Baird, senior elementary education major and Hornet cheerleader. “I know a lot of cheerleaders don’t compete, but we work just as hard as any other sport and I have had so many injuries in my life from cheering. It is the second hardest sport there is. It is a fact. I definitely, definitely don’t think we get enough recognition. But I know I am an athlete.”
Travis Sipe, freshman wildlife biology major and cross-country runner, said he considers cheerleaders to be athletes because they are treated as such by the university.
“But since they are not considered athletes by the NCAA, I don’t think it was wrong for them to be in the commercial,” Sipe said. “I would have done the same thing.”
The ad was authorized on an “approved basis,” by Weiser, meaning the final product had to be approved by him and university marketing
Cheerleaders receive scholarships in the same manner as official student athletes under Emporia State rules and must maintain the same grades as their colleagues.
Weiser said he assumes the NCAA does not consider cheerleaders athletes because cheerleading is not a competitive sport.
“We still require them to maintain grades and work towards their degrees, but that isn’t NCAA rules,” Weiser said. “We hold them kind of to a high standard.”
Weiser said neither the university nor the people involved in the commercial received anything extra from T-Mobile and that the coaches and cheerleaders volunteered. He said it was part of the sponsorship with T-Mobile in which they receive about $6,000 a year.
“We benefit from it certainly financially with their support, but then also it brings awareness to our teams and encourages people to attend and support them,” Weiser said. “When you create partnerships you have to be creative. We don’t let anybody do it and we have to approve them all, but I personally don’t think there is anything wrong with that.”
Weiser said he would be open for more commercials in the future but has no current plans for making another.
Rocky Robinson
When cold winds blow, dress in layers for best results.(Health & Fitness)(Fitness focus)
Daily Herald (Arlington Heights, IL) September 13, 2004 Byline: Nicki Anderson Q. As the weather starts to cool down, what is the best gear to wear for outdoor activity? site athleta coupon code
A. When it comes to cold-weather attire, you should always think in layers. Fall weather can be unpredictable with cool mornings and warm afternoons, or even cool weather with high humidity. Dressing in layers will allow you to adapt appropriately to weather conditions as you exercise.
When shopping for workout clothes, pay attention to the available fabrics first. Look for fabrics that wick moisture from your skin and are lightweight. As you increase the number of layers, be sure to choose styles that will be easy to remove, such as a zip-down vest or jacket. Each layer serves a specific purpose in your exercise comfort and safety.
“Start with a lightweight, breathable shirt as the base layer right next to your skin,” recommends Tami Anderson, marketing director at Athleta, which specializes in women’s athletic wear.
Tempo by Athleta or Climalite by Adidas are two examples of performance fabrics made of a wicking polyester blend with a mesh weave. Tops with a slightly contoured fit are perfect for easy layering.
Anderson suggests a heavier fabric for your second layer – in a synthetic rather than cotton. A synthetic fabric works to wick (moisture) to the surface where it can evaporate, and “this helps to warm the air between the layers while regulating your body temperature,” she says. go to website athleta coupon code
For your third layer, she suggests something with a zip neck to keep the cold air out, but which you can simply zip and unzip again and again to regulate your body temperature as you warm up.
“If conditions are windy and/or misty you should add some type of lightweight jacket that is breathable,” she says. “If you don’t have something that is breathable, then all of the perspiration that you’ve wicked through your first two layers will just gather on the inside of your jacket, making you overheat during your workout and then (chilled) when you take it off at the end.” Anderson recommends the Precip Jacket by Marmot, which is wind- resistant and waterproof. “It’s a great value for under $100 that works well for a wide variety of outdoor sports, from cycling to hiking to running,” she says.
And don’t forget that hydration is just as important in cold weather as in warm weather. Many people think because they don’t feel the sun’s heat as strongly in the winter as they do in the summer, that hydration isn’t as crucial. They’re wrong. You can become dehydrated just as easily out in the winter elements as the summer, so be sure to put that water bottle in your carry pouch.
Visit www.athleta.com to see a selection of women’s cool-weather workout gear, or call (888) 322-5515. Or visit www.roadrunnersports.com to check out styles for both men and women.
Trainer tip: No matter what amount of weight you have to lose, lifting weights should be part of the process. Many people think they should only do cardiovascular work and lose weight before starting weight training. But strength training plays a key role in speeding up your metabolism, thereby enhancing your weight loss efforts.
- Nicki Anderson is a certified personal trainer, author and owner of Reality Fitness in Naperville. Contact her at RealityFitness1@@aol.com or see www.realityfitness.com.
